Nescafe mollycoddle’s Medical Staff at 3 CDMX hospitals by serving daily 750 strong coffee scented full breakfasts to front line heros
Apapacho Nescafe is the plan which the brand supports medical personnel in public hospitals at Mexico City such as: La Raza National Medical Center, National Institute of Pediatrics and National Institute of Perinatology.
The idea revolves around complete medical staff can start their day with a breakfast accompanied by a Nescafe coffee and a thank you message from coffee drinkers, that help to remind them of how inspiring and valuable their work is.
Apapacho, comes from Nahuatl language “”Pachoa“”
#APAPACHONESCAFE
by duplicating the sible “””Pachoa Pachoa“”” it essentially refers to the care, hugs and pampers a baby receives by any loving family member; today is used to the action of staying near and cuddle.”
For all mexicans, the work of these heroes is crucial to overcome the contingency, therefore, through the Apapacho Nescafe, they will be given in the mentioned hospitals a breakfast that includes: fruit, a piece of sweet or salty bakery from Jaso Bakery, sticks from Nescafe Classic, Nescafe Cappuccino, Coffee Mate powder and a Nature’s Heart snack.
This Nescafe Apapacho plans to expand so that consumers will also have the option of getting their messages printed and served expressing support to the medical personnel.
Spanish version/Versión en español: Nescafé ofrece el «apapacho» diario para personal médico que enfrenta Covid-19
