Corona beer marching with “Extra” steps in the benefit of Mexican and worldwide beaches
The beer, first elaborated in 1925 at the Cervecería Modelo in Mexico City, recently confirmed that at the beginning of the year it will be on the calendar of events of the season in Tulum.
Always at the best events, now it will be at Tulum from December and will end on January 26, 2019
“This is Tulum”
“Day Zero” and “Paax & Love” where they will serve the elixir in biodegradable glasses in an action that reinforces its commitment to the environment, for the beaches of Mexico and the world free of plastic.
The beer brand will sale the new free plastic rings in the six pack during 2019, Modeloramas sales points at Tulum zone
“In Corona we are committed on making Mexico a better place and therefore we are promoting actions to benefit the beaches, which are an important part of the DNA of the brand. We have been working to address the problem, looking for solutions that have a great impact, such as 100% compostable cups & rings natural fibers in the six pack to reduce plastic”
said Clarissa Pantoja, Corona México Director
Corona beer is currently exported to over 180 countries and contributes to the progress of the beer industry giving up Un Paso Extra to take care of homeland.
Bioplastic PLA benefits
Manufacture requires less electricity than PET
Less CO2 emissions
45 days 100% degradable
Thanks to the deep connection it with the paradisiacal beaches of Mexico and the world, these new rings are created with biodegradable technology based on vegetable fibers products that does not harm marine life.
Rings advantages
100% biodegradable natural fibers
Upon contact with water
ring begins to biodegrade
Rings particles harmless to oceans flora & fauna